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Marksman's Vault v1

Brief from client 

Logo for a smart phone app to help determine boresight in hunting situations. App records zero and stores data for later recall.
(Boresighting is a method of visually pre-aligning a firearm barrel's bore axis with the target, in order to more easily zero the gunsight.)

Rather than using a cloud to depict data storage, I decided to use a vault in the name and utilize a vault handle in the design. It also serves to depict the target at the center of the bore's rifling.

2 Comments

Shawali's picture
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The "look down the barrel" thing is interesting. Maybe focus on that and get rid of the rest.

RoyHarmon's picture
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I like the font you used for "VAULT" but it doesn't quite work for "Marksmen's" in my opinion.

Also, there's too much going on with the symbol. I'd pick the barrel or the target (and I'd lean towards the barrel because targets are overdone).

But really, it would be nice to see some visual reference to the idea of a vault or a gun safe.

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