mas Brand ( Advertising Agency )
Brief from client
Our work rotates around a central axis, and is the premise that the more ambitious and more focused goal is the most potential, and will be fulfilled.
The ideas are endless, the essential pillar of the small initiative is transformed into the solid concrete base that supports the project with more power.
As a company we provide strategies to promote consistent and appropriate means to strengthen brands able to captivate and transcend to achieve design strength, thus ensuring that customers receive complete freedom of decision.
The broad view of pointing to the top increases the opportunity, the purpose is to connect with the adjective in each place, advertising collective benefit, supporting and transferring the brands from their minimized status to their maximized shape, brand creativity is amplified, the concept is a full screen mode.
(Via) "mas brand manifesto"
Public Declaration of Principles and intentions.
The intention was to associate the symbol of arrows for full screen on computers in order to maximize Ideas in general.
Creatividad Amplificada , Proyección Conceptual Maximizada ... Ideas Modo Full Screen #masBrand
Amplified Creativity, Maximized Design Concept ... Ideas Full Screen Mode I #masBrand
7 Comments
its cool but it does not scream "Amplified Creativity, Maximized Design Concept"
maybe bold some of the font the mas is to small no?
lose the background
There is too much going on with this. It is not very "focused" as your description denotes. The problem is that the unique "B" and the "arrows" are fighting for attention and they are not working together to create a concise symbol. The plane created by the different sizes and locations of text is distracting. Suggest completely loosing the treatment on the "B" and stack the "MAS / arrows" into the negative space created in "Brand". Bold "mas" and unbold "Brand" and emphasize the "full screen arrows".
Brief from client - Its English Jim but not as we know it! As for the design, I like it but the colours could be a bit more 'in-your'face'.
I don't understand anything - Is this a shrink?
sorry man, try again.
the idea is good but use a bold in "Ideas full Screen" and put the blue color than you used
thats a start ... u can do better