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McKenzie Catering

Brief from client 

Simple but stylish
Incorporate the fact that McKenzie is a river and convey that in logo with a "modern" look

Used the script to give the "stylish" aspect, and the stacked swooshes to convey the river aspect.

3 Comments

Shawali's picture
1380 pencils
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I'd get rid of the oval frame, it's superfluous. The word mark works pretty well on its own.

BOPOTA's picture
23 pencils
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I am on the same page with Shawali about the oval frame that serves no purpose unless it's a famous " Ford " iconic logo. My only bickering would be an '" M " with that many pointy tops - it is start looking as Sydney Opera House.Nice color scheme.

BOPOTA's picture
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At a second glance your oval frame is a complete rip off of a famous " Ford " logo with the same exact layout - no go on that, sorry

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