Brief from client
I need a logo for a street wear brand
It has to be minimal, classic, timeless and resemble street art because it's mainly targeted to the youth, the funky, the rebel with a cause.
My Destiny Awaits (while I) MOBilize my craft whether it be Art, Photography, Graffiti, Sing, Rap, Dance and not so understood crowd to actually give them a place where they feel like I am part of a movement that pride it's self for pushing boundaries for a better tomorrow.
This is how I broke down my brief
I choose two distinctive colours to communicate the brands message Black and Red with a transparent background (preferably white) however the mood of the logo must blend through with any colour background as it will be t-shirts, crewnecks and jackets. Colour pallets for these items are close to infinity, whether screen printed or embroided it has to feel home
Since it's a street wear (fashion) brand I felt the are no boundaries it can be a tag, stencil or even a piece on the wall, so I took inspiration from the streets of Cape Town and East London graffiti. There was a lot I took however the end result was a crown which I purposefully turned up side down to resemble "M" for MDAMOB.
For minimalistic approach I used BEBAS NEUE bold font for both the tagline and brand identity.