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Brief from client 

Create a logo for a boutique provider of medical training simulators - which includes silicone body parts used for training surgical procedures. A scientific feel, related to the human body and modern/innovative but with a tone of a brand you can trust.

The logo utilises an image derived from one of Medimodels products and aims to convey a modern, creative, yet scientific feel to appeal to medical educators and speak about anatomy and specific body parts. Colours are chosen to engage with the medical community in a calm and trusting way.


Shawali's picture
1375 pencils

Not a fan of the symbol. I thought at first it was a crane. Doesn't give a clear idea of what the business is about.

The choice of font is ok albeit a bit bland and could use an complementing font for the subtext.

Colors works really well at giving that medical/scientific feel.

Globally, there's no strong idea behind this logo.

Version history