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Mental Balance

Brief from client 

Logo I made for a non profit I want to start

This is a logo I made for a non profit I want to start called Mental Balance. With the non profit, I am aiming to help people who struggle with depression/anxiety. I used the elephant balancing on a ball as a metaphor. The metaphor being that the weight that depression can have on you can be heavy but just like it is possible for an elephant to balance on a ball, it is also possible for you to manage and balance your depression.

2 Comments

ErinsSonicYouth's picture
80 pencils
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okay. So, the symbol is cutesy. Which of course, I personally love.

Here are my problems.

As an adult who struggles with depression, I feel like this is very childish. I don't want to be babied when talking about my depression. As cute as this is, and as much as I love the symbol, I think it needs to be taken to a less childish place.

It also needs quite a bit of cleaning up. The edges on the trunk need to be rounded off, the stroke on the elephant could be much more seamless, to make the elephant look like a die-cut in the circle, and the kerning on "Mental Balance" needs to be completely redone.

I think this is a nice start, but it needs to be pushed further.

chris1590's picture
6 pencils
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I agree with everything Erin said, and I would add that the colors aswell look too warm to be identified as something depression related. The background circle doesn't seem necessary, just get rid of it, or include the tipography in it so it won't be so separated from the rest of the logo.

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