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MOCOS RODIZIO

Mediagroep Venlo | Sun, 02/03/2013 - 12:27

Brief from client 

Logo for Rodizio restaurant

1 Comments

saraqroxy's picture
165 pencils
saraqroxy | Mon, 02/04/2013 - 16:23
Idea
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Symbol
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Typography
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Hmm... where to start. My mind is coughing up a lot of things to say about this...

1.) I can't remember it's name- but the font for Moco's sure seems like something I've seen a lot of- is there any other font you might consider using instead?

2.) I don't like the subtext font, or at least not in combination with the main font here- they just don't mix well for me.

3.) The kerning is way off on the subtext- the first half is much more spaced out than 'zio' is.

4.) I found the drop down symbol containing the reversed out 'i' to be confusing- and I'm wondering if the symbol has something to do with the bad spacing on the subtext?

5.) I never would have guessed that the symbol is a skewer for meat. The symbol and the symbol's placement just aren't working for me in general. It's definitely not an 'obvious' symbol for me.

6.) I looooooove the color brown, but it feels like the main text and subtext- IF they're going to be different colors- shouldn't be SO close to the same color.

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