Moqolo Wraps Logo
Cropmark | Tue, 07/17/2018 - 19:39
Brief from client
Logo designed for the sale of Wraps; the objective is to capture the client´s attention through the psychology of color and the use of the M icon in movement denote the wrapper of that food.
Design by Cropmark
2 Comments
There is a lot going on here. Why did you apply so many effects to everything but the word wraps? I would love to see the mark without all of these effects. Check your tracking. I don't think the M half circle is working as a mark. Maybe try something else or just ditch it? The word "wrap" itself is already wrapping around the Q
Sorry, I'm really not a fan of this logo.
Way too complicated, too many strokes and effects (ban the idea of using drop shadows from your mind for ever!)
It's very left heavy because of the symbol, which isn't really working as I see only duplicated M and nothing that evoke wrapping paper.
Also, the subtext "wraps" put the whole even more off balance.
I'd restart from scratch with a good old sketching session, pen and paper only. For hours on end, until something better comes up.
Keep it up!