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Movemojo

Brief from client 

Movemojo is a fitness-based service for individuals with disabilities with the aim to increase their quality of life through physical exercise. We incorporate movement games that are fun and engaging to help our clients become more efficient in day-to-day tasks and decrease the risk of chronic health diseases.

Definition of "mojo": To regain one's confidence, energy, or enthusiasm, especially coinciding with a resurgence in one's success.

Our Mission: Instill fun and encourage movement in individuals with disabilities so they feel empowered to live a healthier lifestyle.

Our Vision: Inspire the world to move more.

Slogan: “Turning movement into a movement.” (Don't include the slogan in logo)

Brand Personality:
Fun
Engaging
Upbeat
Inspiring
Encouraging

Logo Requirements:
-Wordmark must be all lowercase and together: "movemojo"
-The words "move" and "mojo" must be in different colors
-Must have a unique icon/symbol (either separate from the wordmark or incorporated in the wordmark)

The logo is made from a combination of a bird and the letter "M". As the logo is for a company seeking to help disabled people perform better movement activities, I think vigorous physical activities should not be depicted, but rather that I should focus on things like freeing of oneself from self-doubts; and instead aspiring, soaring through effortless movements.

Version history

  • Version 1

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