mud doggie
Chip Bondurant | Fri, 12/04/2015 - 15:56
Brief from client
Updated logo.
Logo for hip clothing line ( hats, t-shirts, etc.) targeting 18-45 year olds who like outdoor activities, 4 wheelers, dirt bikes, etc.
Thanks for all the great help.
14 Comments
Updated mockup
Thanks for all the great feedback. One of my questions is do I need to change the doggie in any way to make it better? Does the bandana dress him down to the target market?
I think the bandana might appeal to the wrong market, but also the dog.
Men who like like outdoor activities, 4 wheelers, dirt bikes, and that sort of thing don't strike me as people that would like terriers. Terriers in bandanas would appeal more to a preppy person.
Small, cute, dogs in bandanas may give outdoorsy people... an impression... uh... how to put this... (you know what, direct is the best way to put this).
They are things you would expect to find on clothing for either women, or gay men. Not outdoorsy off-roading bros. The term 'doggie' also falls into this category. Tough men like dogs, not doggies.
Personal opinion here of course, but if you are trying to sell to men, then use a manly dog, a manly name, and no cute.
If however you are selling clothes to outdoor loving women, or gay men, then this is amazing. - Go with it and make it pink or purple
I second Waffles' impressions on the target audience.
Yea completely agree Waffles, well put!
Thanks for the help and the great points. I have tried to create a fun preppy brand (like vineyard vines, southern tide, fish hippie, etc.) based on a dog logo verses a fish. I thought I would expand the market by modifying the base dog and tailor it to the target market. I understand that this will never be a hard core masculine logo.
Does anyone have any suggestions to make it more masculine: removing the bandana or reversing it, adding a spiked collar, or color suggestions. Thanks again.
Chain/spiked collar, shades, or mohawk would be quick suggestions that came to my mind. Or you could change the dog to a bulldog/pitbull.
No bandana, and make it a bigger breed of dog.
If it needs to wear something, give it a manly something. A ball cap or something.
I changed the perspective: shrunk the bandana to give the dog an illusion of a bigger breed like in the above pic of the Sheppard. more like a blue heeler than a terrier. Looks a lot better with out it tied in front.
Sorry, but that is still a terrier.
The terrier nose is very distinctive.
This also still looks like a small dog thanks to the chubby body and short legs.
It could still be a terrier, but perhaps it should be the larger kind and not the lap dog kind? ^-^
Chain and spiked collar a good ides but maybe a little too extreme. Wouldn't rule them out yet. I tried one with a buckle collar.
Just throwing this out there. What if you used the orange as mud splotches that are covering the dog feet and maybe a splash or two on the body? I know you're sticking with apparel items to differentiate the subcategory brands, but I don't think the bandana or the collar really say "outdoor, four wheeler". This also looks very similar to your doggie jr brand. Also the tide doggie brand...I'm not sure what that is, but the marks are just far too small to tell what the image on the bandana/coat thing is on the dog. My point is to maybe open up the idea of using more than just clothing items to differentiate the dogs. That could open up some solutions that would work better.
Great Idea. Here's a rough version. Many dog pics on google have mud on their feet and nose. May need to tweak splash some.
I've been thinking about this logo a lot.
If your brand is the only slightly less masculine brand out there, then you will surely stand out. That may not be a bad thing.
Certainly a harder hill to climb, but it would be a mountain if you ever got to the top! Good luck.