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My Business Logo

Brief from client 

I own a Automotive Garage who is moving into performance parts division and work truck accessories divisions

2 Comments

Shawali's picture
1310 pencils
Idea
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Symbol
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Typography
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Colors
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Hi.

This is waaaaay too complicated. It looks like 3 logos crammed together.

You need to simplify this drastically. One main font for the word mark, on secondary font for the subtext and one simple symbol.

ABC724's picture

If you're changing to performance and fleet (work truck) services, then your logo needs to evolve to that. What does the red square represent? I like the piston, but perhaps you can design it so the piston represents the A in some way. Just thinking.
Colors are good but standard for automotive. Maybe use a charcoal and lime green or burnt orange, more in-line with performance/ fleet.
Typography is busy, streamline to one family (use bold and thin/ regular).
Change automotive to performance and put fleet services below.

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