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My new Coffee Label

Brief from client 

I am looking for feedback on the design and font selection for this new label


Shawali's picture
1367 pencils

Right off the bat:

- too many different fonts and elements.

- too many different font weights and sizes.

- bad use of the white space.

- bad hierarchy of information.

Your logo is really cool and this label doesn't do it justice. Keep things simple. Boil it down to the bare minimum. Do you really need that shape of Ontario? (Hint: no) Do you need that whole paragraph at the bottom to be this big (again, no) Same with the line about the weight.

The logo shouldn't be the main focus on this label but it's still struggling for attention against the Arabica label, the "single origin" mention which also disrupts the reading path and the Ontario shape. The main focus should be on the name of the product.

Version history

  • Version 1

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