Need help with colors
Khaled Elaish | Wed, 11/20/2019 - 17:55
Brief from client
Its for my own small business that sells puzzles and visual 3d objects like the triknot in the logo.
Need help with this design.
Colors mostly and feedback in general.
2 Comments
I really like this and the colors I think work well. One thing I could recommend is trying a color scheme that has more contrast since right now it is all green and the shades are pretty close to each other. Try some new contrasting colors or try more distinct shades of green and see how it works.
Another thing that is super minor but, it does bother me so I'll let you know is how the bottom right of the "M" is just barely below the puzzle. Have it either farther down or be aligned with that part of the puzzle because right now it seems like that's just how it lined up as opposed to being placed there on purpose.
Besides that I would say it is pretty solid. The colors currently are nice to look at and I feel it just comes down to if you want a more soft contrast like currently or be more loud with different contrasting colors or more contrasting shades of green.
While I agree the colors are interesting, I think that for a logo the best practice is still one or two colors - MAX. I realize more complex full-color logos are a thing, but if the logo doesn't work on a single color application (like an imprint on various promotional items) then I think that logo has a weakness. Just keep in mind that whatever this logo is put on, it will have to be a full-color process that can get expensive on a lot of different items.
Aside from that though, I also find the logo too complex and the pattern ultimately doesn't mix with the type. You have bends and parts of the pattern symbol that doesn't line up with the bottom of the type for instance or just barely overlaps it. This makes the pattern design look less refined and more "tacked on". I also don't think it really NEEDS to be looping around the text, or that that is something better explored with the letterforms in the type itself.
Lastly, the font itself isn't bad, but not special either. It fits with the geometric style you have going, but I'd explore ideas that separate the pattern mark from the type - maybe above the type or to the left of the type, and of course make sure you're lining up things and keeping it balanced.