New Story Nursery
Katelin Kinney | Fri, 11/20/2015 - 12:40
Brief from client
For my own practice. This is a brand for a nursery/plant seller. Story book themes will run throughout ads. (Create your own secret garden, grow your fairytale, etc)
Trying to mix modern monoline marks with older story book fonts. This mixture of modern and old will hopefully come together harmoniously with the brand.
2 Comments
I would tweak the book a bit but overall I like this. I think you have the same contrast issues with this one as with the last one.
I'm not really getting a sense of a nursery/plant shop from this. The colors and imagery used give me a completely opposite feeling, as if it was a water treatment plant.
Show more plantlife. Perhaps have plants growing out of the book? The water droplet probably doesn't fit as well. I would also encourage you to refine the book more. Currently, it looks more like a gate than a book.
Good luck.