Next Level Kayacking Logo
Brief from client
The client wanted a simple logo to put on his products. The client sells equipment for sea kayaks and the kayaks themselves. They wanted something fun, modern and gave an impression of waves and kayaking.
As for most of my work their budget wasn't large. But in the end the client was happy with the final result. We did have a few options of the 'X' being a bit more recognizable than it is now but in the end less became more and the final logo is still fairly readable. The water in the background was aiming to be wave shaped to give the kayaker a bit of movement. The image of the guy in the kayak is traced from a photo off the clients website and modified a little.He wanted the logos as stickers. With the blue outline the logo works on a light background and the white outline means it works on dark backgrounds so the one sticker could be used on all his products.
4 Comments
Like it! i get what you said about it not being very readable but i have to say as soon as i looked at it i could see exactly what the name was.
That's good to hear thanks. I completely lost it after spending so much time looking at it. It's very important to me to hear someones opinion at first glance that's never seen it.
I think that without the blue outline, the glow and the reflextion it will works better.
Yep. I gave the client a number of different versions. Thanks!