ONE PL LOGO
Brief from client
The idea of the project was to create a new logo, image of the Association of Women with Disabilities ONE.PL. One in the Polish language means: “they”, but only in the feminine gender.
The Association is made up of women on wheelchairs. Those women are dynamic, active, full of passion, energy and fully aware of their femininity.
Association was made to fight intolerance and help other women with disabilities in the opening to the world and people. His example shows that a woman in a wheelchair is a full-fledged employee, a man and above all a woman.
Basic color is 100% Magenta. This is a reference to the pink, associated with a woman, but it is not pink like Barbie or Hello Kitty. Magenta is a clear, strong color of temperament with a saturation of 100%.
Logo is illustrate the courage, confidence and achieving their dreams and goals. The dynamic forward movement shows the distance to themself and the world.