Optimal Patients
jokone1 | Tue, 11/21/2017 - 17:33
Brief from client
For a dental digital marketing agency
I've simplified it quite a bit.
Please let me know your thoughts/suggestions.
Thanks!
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4 Comments
The green in "optimal" seems random and misplaced. I say remove it and you may be on to something.
It represents a profit chart going up inside the letters IM (internet marketing).
That green symbolizes the increase in patients through internet marketing.
If I get rid of it, the colors won't have any meaning.
Maybe I can tweak them a little more to represent it better.
Thanks for the input.
First of all, IM in marketing circles stands for "Inbound Marketing", a technique for drawing customers to products and services via content marketing, social media marketing and search engine optimization.
As for trying to make those letters into a little chart showing increased profit or customers or whatever, nobody's going to make that association at all. It just looks random and weird. If you want to go that route, you have to make it graphically obvious. Because right now, the colors DON'T have any meaning.
Also, if you're going to slice letter shapes and use gradients (like you have in the letters "N" and "M") be consistent about it. Why are they the only letters to get that treatment?
It looks like you're mixing fonts too, within the same word. It's distracting to me.
I would go with the Chris Do approach here and say: "Too many tricks". You're trying to stuff all this subliminal meaning into your wordmark that's not going to come across to anyone who hasn't studied your work for 10 minutes. Which is everybody. Simplify it and make it memorable. I like the N in PATIENTS. Use more of that.