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Ornament Network

Brief from client 

Based on the logo, What do you think the product or service is?
Need your feedback. If there is any requirement of change in color, idea or anything which can improve it.

7 Comments

Shawali's picture
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I'm going out on a limb here and guess this has something to do with ornaments? =)

More seriously, this logo does not work at all, unfortunately. Even worse, it breaks the one golden rule that keeps us away from the downfall of civilization: never EVER use Comic Sans MS. It's pretty well known in the designer community that it is the worst font ever. As a rule of thumb, do not use any font that comes bundled with your version of Windows or OS. They are not made for design.

The symbol is very complicated with all these little thingies going on. I guess these are initials and that they should read ON but it really reads OV.

I had a look at all your logos you posted and unfortunately none of them are really standing out or working, mainly for the same reason: the lack of a proper creative process. It clearly shows that you designed these logos directly on your computer. This is not really how you should do things.

The first thing you want to do when tasked to create a logo for specific type of business is research everything there is to know about said business. How it works, its history, the competition, etc.

Then, you need to get inspired: find logos from the same type of companies, identify visible trends, see what works, what doesn't. You need to train your eyes. This is how you will integrate good design skills and reflexes. Check out sites like www.logopond.com www.dribbble.com and get yourself an account on www.pinterest.com. Go on these sites daily, always expose yourself to good design.

Now, the most important part of the whole process: turn off your computer, grab a piece of paper and a pencil and start sketching. Sketch a lot. Whatever goes through your mind, with all the infos you got from the research and inspirations stages. Done right, sketching will make cool ideas magically pop up in your mind and on paper. It can seem daunting at first, but once you get the hang of it, you'll realize how much your general creativity improves.

Once you developed a few potent ideas and refined them, you can turn on your computer and start looking for font, colors, etc... By this stage, you should already have a pretty clear idea of what your logo should look like. Pick the fonts and colors YOU are looking for, not the ones the computer has to offer, if you see whatn I mean. You need to also get yourself some typographic know-how; this Comic Sans incident can NEVER happen again =) There are tons of website and YouTube videos that can teach you a lot about fonts. Check out www.fontsinuse.com. If you can afford it, get a subscription to Skillshare. It has loads of lessons by great pros about almost anything design wise. It's 9$ a month and it's totally worth it. Even I, after 10 years in the business, keep learning some great stuff.

Now that your logo is on screen, just come back here and submit it for review. External critiques are great at pointing out details that are good or not when you are generally to immersed in your own work to see. It's very useful and we'll be very happy to provide meaningful feedback.

Sorry if I've been a bit long, but I think if you follow these few pointers, you can improve your design skills. In the end, it's all about practice and patience. Great design chops don't come overnight, but after a long trail of mistakes and blunders (Comic Sans!!! =) and accidents... That's just experience.

Good luck!

Nityanta22's picture

Thank you so much for the response. This will gonna help me a lot. I am new to logo design and these are my very first 4 logos which I have posted. I got all your points in detail.

One thing I would like to know if you can tell me that can you provide some links where I can discover various types of businesses and different new ideas running now a days.

Thanks and hope for your reply soon :)

Shawali's picture
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Hey there! Get an account on Pinterest. That a must have for any graphic designer. They have a quite powerful search engine to look for specific things. Check out these links I already gave you.

Other than that, there's always Google =) Just explore away.

It's totally ok if your first logos aren't that good. We've all been through that awkward phase when you first dabble into graphic design. I remember my first logos, they were really bad =)

Nityanta22's picture

Okay.

xKillswitch's picture
424 pencils

I avoid as many social media sites as I can. Maybe it's an anti-bandwagon or anti-trend thing, but I thought Pinterest was for scrapbooking ladies or fashion :)

j.o.y's picture
238 pencils

**GASP** how could you talk abut Pintrest! lol It does actually have a great amount of professional work in all categories- logo design, typography, illustration etc. My advice- just don't ever start your search with the words "how to" That seems to lead you down a horrible DIY path, especially where graphic design is concerned. =)
And who knows, you might just find your next favorite pair of shoes too! lol

Shawali's picture
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This is crazy talk!! =)

Pinterest is actually my main source of inspiration. As I was saying earlier, the search engine is pretty powerful. You can look up for word associations and it's generally (ie always) pretty accurate. For exemple, earlier today, I was looking for magazine covers with lush typography and hand lettering: I just typed "magazine", "cover", "typography" et voilà! Countless of super inspiring covers. It's almost orgasmic, from an intellectual stand point =)

The pinboard system is also very useful. You can classify all your pins in whatever category you want. Check out my profile to get what I mean: www.pinterest.com/shawali/

I recently a created a board for each letter of the alphabet, for when I need a quick inspiration fix for a particular character. It even got me a descent shit load of new followers =)

It has little to do with Facebook, Twitter, let alone junk sites like Deviant'art. You get to see only what you really want to see.

Again, any designer should have a Pinterest account. There should be a law about it.

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