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Outdoor Empire logo

Brief from client 

Client: https://outdoorempire.com/

Outdoor themed, must include brand color #87aa93. Should have icon on left and text on right. Design should involve parts related to website name.

6 Comments

j.o.y's picture
169 pencils
Idea
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Symbol
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Typography
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I am not a fan of these fonts together, nor am I a fan of the black with grey. Given the definite color of your symbol, I think grey alone would work (better than 100% black- it's too stark.)
Your symbol isn't bad, but it's a bit bland. There is something off on the bottom of your far left tree. Maybe if it filled up a bit more of the shape (taller trees, bigger tent, etc). The shape of the tent is a little odd too, it has a roof! Most camping tents do not have this shape. Maybe spend more time looking at trees and tents to come up with something less bland.
**I am hoping you change those fonts, but pay attention to spacing and kerning (Empire is not centered with the two lines on either side)

jonsutt's picture

Thanks!

I must say I made it quite a bit of time ago and it was relatively quick gig for me so I just produced number of different designs, this being one of them and client liked it and accepted it right away.

Now they want me to redesign it and I can dedicate more time on it.

Using one font is definitely good idea that I was actually thinking about first time too. Will fix the left tree error, careless mistake by me.

About tent, it was actually intentional. Since website has "Empire" in it, I thought this kind of tent is more related to concept of being "empire".

Will get to work now that I can put more time into this.

Shawali's picture
1161 pencils

Can you remove the link please? Because of daily spammy posts, we prefer to not have links leading to external commercial sites. Thanks!

jonsutt's picture

I do not think I hyperlinked that URL with link. Is there a way to paste URL without link so people would still be able to check out logo on live site?

Waffles's picture
233 pencils

Don't post any links. If we want to go look it up, we already know we can. :)

Shawali's picture
1161 pencils

You can always post a screenshot on the website in the comment section. But what matters here is the logo itself.