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Owner

Brief from client 

personal business logo

Logo for freelance digital design business

12 Comments

G13Design's picture
144 pencils
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I was excited to look at this, but when I saw a larger version... something was just off. I think the pencils are at a wonky angle.. and seem to float.. Somehow it doesn't look natural. The font isn't quite on to me.. I want to see something more old school to go with the symbol. I think its really close though. : )

jparker800's picture
1 pencil
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Idea: The idea is "creative tools"... Symbol: ...but you chose a box of pencils, for a "digital" design business. There is a disconnect. Type: Just a personal taste. I don't like this font. And it does not say "digital" to me either. Colors: Browns and neutrals.

waldronc's picture

If you are good designer - ideas should start at the drawing board. I am a believer that you are only as good with digital tools as you are with traditional.

jparker800's picture
1 pencil
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Agreed. All I was saying is that nothing in the logo communicated or felt "digital". What about this. What if the box of pencils were made up of pixels? I've attached an image for recommendation of style. That would help you communicate both the online and offline elements of creativity.

waldronc's picture

I beg to differ with the "disconnect:- all digital artists should start at the drawing board... the computer doesn't make you a good artist. You have to develop those basic traditional skills first...

jparker800's picture
1 pencil
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I like that you fixed the perspective on the pencils. But I liked the type better on the first version, as it was less cartoony, and it fit with all of the sharp angles created by the box and the pencils.

I like that you tried to address the "non-digital" aspect of the logo, I'm not sure if the mouse silhouette is the right way to go.

The color choice is nice.

splashster's picture
124 pencils
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Nothing speaks 'digital design' here. Idea has merit but with a completely different execution.
Typography looks like it came off a 19th century barber shop sign. Box and pencils perspective is wrong. Earth-tone colors are too dull.
I'm afraid it's 'back to the drawing board' for you.

botw's picture
224 pencils
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I like the idea of 3 pencils, but currently it doesn't look organised. The perspective is all wrong. The colours say old and traditional and not digital.

waldronc's picture

thanks- I am working on the perspective and changing the colors so they are bright. All design work does start in a traditional manner- at the drawing table.

G13Design's picture
144 pencils
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I'm with you on the pencil idea. I think it even helps to see that you either have that amount of time under your belt, or that you you have a process that involves those first sketches.
I actually liked the earth tones too. I don't like this version... is that a mouse creeping out? Doesn't work.
I think that creating an old school logo digitally is sufficient to bring the digital idea across. I seem to be in the minority here..but what evs..
I dug the old logo, just fix the perspective and play with the font.. even look at some of those old pencil boxes and add some of those flourishes they had.
You obviously believe strongly in this. It's your logo. Believe in it.

jparker800's picture
1 pencil
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I agree that at the end of the day, you should like your logo, no matter what anybody else says... unless you're working for a client...and then it does matter what they say... but if not, have fun with it!

waldronc's picture

thanks- I will take into consideration your remarks...

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