Paper Clouds
claire monique | Mon, 08/27/2012 - 01:49
Brief from client
Paper clouds is a design studio that specializes in printed design and wedding invitations. They wanted a simple design with a versatile and strong symbol (the cloud) that can be carried through various applications without the text.
6 Comments
Excellent typography, but the symbol looks scrawled and childish. I think it just needs tidying up.
agree with Dltd, font is all that is ok. needs more work on the cloud,
maybe try playing with some concepts where the cloud looks like paper.
At the moment you just have a cloud. A lot of businesses have a cloud.
You could try a font with round edges. The cloud needs to be more life-like. Keep the colors, and the cloud symbol could have a page corner, to make more like a paper cloud, something like this:
I agree that the type is great and the symbol needs work. When I think of paper clouds I think of something very whimsical and for lack of a better word "cutesy" like the kind of stuff you see on Etsy. Just keep tossing ideas around for a symbol. And also the colors remind me of twitter so I would maybe explore other colors. But you are on your way for sure!
I completely agree that the cloud icon leaves much to be desired. Make it look more unique, more special- as of right now it looks pretty clip-arty and I'm guessing you don't want your customers thinking that you have anything to do with clip art!
I thought I'd throw a little mario inspiration your way. Per above, work on cloud.