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Peace Country Logging

Matt_B | Sat, 11/25/2017 - 00:48

Brief from client 

Something simple & bold for a log hauling trucking company; they wanted the PCL abbreviation.

I haven't mixed a monogram/abbreviation with a symbol before, but the road-tree was something I just had to use (& no doubt has been thought of before).

I made the symbol taller & tracked further right than the letters so it looks less like PCLA, but still reads a bit like it in the monochrome version. What do you think?

2 Comments

j.o.y's picture
238 pencils
j.o.y | Mon, 11/27/2017 - 16:20
Idea
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Symbol
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I like the simplicity of this. I prefer the tree without the trunk like version 2- it is cleaner without it.
I also like how the L is slanted to follow the angle of the tree, nice touch. But I am not a fan of it in the P. (that's just me personally tho)
Good job =)

Matt_B's picture
12 pencils
Matt_B | Thu, 11/30/2017 - 18:33

thanks for the feedback, yep i agree about the p - uploaded a new version

Version history