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Personal Brand Logo

Brief from client 

This is for my personal brand. Feeling pretty stuck on ideas, this is the best I have come up with so far. All feedback appreciated, or any completely new ideas welcome too!

This is to accompany my website. It includes a blog detailing competitions and training camps that I attend. It also offers a coaching service, the logo will footer all email correspondence and header invoices etc.

5 Comments

JNF Design's picture
32 pencils
Idea
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The slash through doesn't make much sense to me. If it is sailing you are going for, doesn't the L look like a mast and boom? What if you added a sail to it? Just an idea for a direction you might be able to explore. Good luck!

Carlo_5's picture
10 pencils

Can you change the slash as a break for the L and have the wave be white space inside the S? Try at least?

Agreed slash is off place and confusing

cooperads's picture
158 pencils

I think this is a good start, but I agree with some of the comments. Be careful on the curves of the wave, they need to be refined.

Shawali's picture
1266 pencils
Idea
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Symbol
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Typography
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Colors
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I don't see any strong idea in there. Try to stay away from playing with the initials, that's what everybody does.

ErinsSonicYouth's picture
70 pencils
Symbol
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Your wave into the "S" idea could work, if you execute it correctly and as innovative as you can. Right now, it looks sloppy, and needs to be cleaned up.

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