Petrolini Design
renatopetrolini | Thu, 08/07/2014 - 02:10
Brief from client
This is the evolution of my personal brand.
From "Free lancer designer: Renato Petrolini" to "Design studio: Petrolini Design".
I wanted to create a simple, organic, fluid brand that represents my signature without been careless.
I used a stylized "P" based in my own handwriting and kept the typography of the old logo referring to the original "Renato Petrolini" identity.
4 Comments
Renato, vou escrever em Português e depois em Inglês para os demais entenderem:
Gostei de sua ideia, mas não gostei muito do símbolo com a assinatura para uma agência (apesar de ser plasticamente bonito) e também não gostei da tipografia.
Recentemente fui em um fórum no exterior e foi abordado muitos assuntos e por coincidência, sobre tendência de design para logomarcas. Vi muitas expostas e conclui que, principalmente instituições de comunicação, desenvolvem suas logomarcas com aparência de dinamismo, objetivismo com cores mais quentes.
Em minha humilde opinião, sua logomarca seria ideal para um escritório de advocacia, pois tem um tom mais sério, cores mais frias.
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Renato, I'll write in portuguese and then in English for others undestand:
I really liked your idea but I didn´t the symbol with a sign for a advertise agency (despite being plastically beautiful) and also didn´t like the typography.
Recently, I went to a forum in another country and it was addressed many issues and by coincidence, about logo design trend. I saw many brands ehxibitions and concludes that communcations companies developing them brands with dynamism and objectivism appearence, with hot colors
In my humble opinion, your logo seems with a law office because the serious tone with cold colors.
I like the overall look of the logo but for me the Petrol coloured "p" and the word Petrol in the name of the company make me thing of a fuel company rather than a design agency, i would definitely change the colours and try some different fonts
this is what it reminded me of:
i like it