Phil's Jeep World
nightwing16 | Wed, 06/26/2013 - 20:48
Brief from client
Simple design for small business.
Man needed simple design for his small business, repairing Jeeps.
Just looking for pointers on what works and what doesn't.
5 Comments
Nor is design, nor is a logo. Try something else.
You need to start over. The globe is over used so get rid of it. Look for a more serious font. loose the two bars as I do not think they have a meaning.
The 2 bars I believe are part of the jeep logo, as is the globe. It's half of the logo.
why don´t you try to use some lines to represent the characteristic shape of a Jeep instead of half use it´s logo, also that typo looks too retro and curvey for something related to cars, use the actual typo of Jeep at least for "Jeep" and a more square solid typo for the other words (or just one typo) . Don´t be afraid to use more than one color... because honestly I agree: this is not a design, nor is a logo
The idea is undeveloped
The symbol/symbolism is ineffective/generic
Typography is boring - Bauhaus is an outdated and overused font
Colors are boring
I suggest going in a different approach - there are many more effective ways you could explore logo design for this company. Look up other auto re-sellers that have the owner's name as part of the business! best of luck. Remember - The best critique is an honest critique.