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Powerful Promo

Brief from client 

Client would like a logo expressing the promotional items he sell for custom imprinting

9 Comments

j.o.y's picture
238 pencils
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This has good potential! I think you should try overlapping the red circle in front of P and W, so you can do the same with the white circle- that way it would be implied without needing that line underneath.
I'm perplexed about the tagline- it feels a little tacked on at the moment- find a better placement/size/etc. for it and I think you will have a pretty good logo.

ErinsSonicYouth's picture
80 pencils
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I really enjoy that you used a minimal, bold type for this logo. Red and black are also super classic and tend to get the point across in a "powerful" way. So good job on that.

As far as the tagline, I think the most simple solution to that is to just make it a tad bigger. That way, it really amplifies the staggered type treatment you have going on, and fits that neat little box area better.

Otherwise, good job.

tfciti's picture

Thank you for your critique. So I removed the tagline and brought the circles to the front. Does it look too much like a snowman?!

ErinsSonicYouth's picture
80 pencils
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....oh no, now I'm seeing Zero from Nightmare before Christmas.

I really like the red circle being in front of P and W though. I could just be seeing things, because I think it looks cool.

j.o.y's picture
238 pencils
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well I just had to google who Zero was...lol and no, I don't see him or a snowman here! Maybe it's an optical illusion, but is your red circle larger than the white? Feels like the red overlaps more, and I think if the white overlapped just a bit more it would hold up better??? You may just need to play around with it a bit. But its improving for sure! =)

ErinsSonicYouth's picture
80 pencils
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I saw it because of the pointy white snout and the big red nose.

But like I said, I think I'm seeing things, because it still looks cool. And I agree, I don't see a snowman at all.

ErinsSonicYouth's picture
80 pencils
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Lookit that dumb nose.

j.o.y's picture
238 pencils
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ah I see. I have never seen Nightmare Before Christmas (I know I know I'm prob the only one on the planet...lol)

ErinsSonicYouth's picture
80 pencils
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Joy, you gotta fix that. How can I make silly pop culture references in critiques if nobody else laughs?

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