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Precision Vinyl and Ink

Brief from client 

a screen printing and embroidery company, would love any helpful feedback, as well as ideas on how to make more graphic content for the brand.

Thanks!
-Josh

a screen printing and embroidery company, would love any helpful feedback, as well as ideas on how to make more graphic content for the brand.

Thanks!
-Josh

2 Comments

cooperads's picture
193 pencils

The graphic doesn't really work. The skeletal hands are just a bit creepy and seem detached from screen printing. Did you have any other ideas for a center graphic?

buzzroberts's picture
3 pencils
Idea
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Symbol
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Typography
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Colors
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The circular "stamp-like" logo is great for for this particular type of business. I'm with cooper on the "why the skeleton hands" thing.
Have you given some thought to what might say "precision" that screen printers and embroidery companies actually do? Example: if they also did vinyl printing -- i would be showing some Xacto knife work in the iconography.

There are some pretty cool looking embroidery machine parts that might work.
You could even play with the idea that the logo itself is in the process of being embroidered.
Another idea is that the one thing that all of of those types of shops have is TONS of spools of colored thread and TONS of colors of inks.
Interesting too, is that screen printing is a pretty messy process -- which I think is what you were going for in this logo-- I like that. You could try to contrast that with how clean and methodical embroidery is. Just some ideas to get your mind going.

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