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Primrose

Brief from client 

An online gardening retailer that stocks everything you need for the garden.

The brand should be intelligent, fun, trustworthy, affordable and classy.

Updated version with a more handwritten and hand drawn feel.

1 Comments

ErinsSonicYouth's picture
80 pencils

I mean, this is better than the first version. From there, there was really nowhere to go but up.

However, a few more pointers.

Your flower looks like clipart, and based on the lines I have a bad feeling that it is clip art.

The brush styled font is very popular, however if you're going for a hand drawn look, my motto is to actually make it hand drawn. That gives it a much more personal and organic feel.

Version history

  • Version 1

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  • Version 2

    • I No votes yet.
    • S No votes yet.
    • T No votes yet.
    • C No votes yet.