Brief from client
An IT and communications company startup, there was no request I just have to create a logo with the name RASSAT
The double S it was so annoying to compose so I take this disadvantage and make it a UTP Wire so it could look like a IT and telecommunications brand
6 Comments
Not bad at all for a start, the link points between the double (S) is still a bit visible, I do suggest reducing the details on both ends of the wire as attached or going for one side USB one side UTP.
Don't fear changing how the font actually looks you need to try coming up with your own new thing sometimes.
Good Luck
This is a good idea to start from but you are far from being done yet. As pointed out in the comment above, the two S are very awkwardly linked together and look like a sore thumb in the word mark.
What you need to do is to sketch out ideas, hundreds if need be, to find the best way to insert those two S while keeping the logo legible, memorable and aesthetically relevant.
You have to make people give a rassat about your logo. See what I did there? =)
Keep it up!
The small details on the ends of the Ss aren't going to reproduce well in every medium. If you ran a newspaper ad, the ink would bleed together. If you choose to order a specialty product (pens etc.) that detail would just fill in. While it may ba a good start, I don't find this practical at all.
I appreciate how you're trying to make the double S a focal point, but as others pointed out the CAT5 cables are going to lose their fidelity at a smaller scale. That, and it's extremely difficult to pull off substituting letters with imagery. What I'm seeing here is a very forced idea, and it's having trouble maintaining consistency with the other letters due to the tilted letters. If you want to continue with this idea, I would suggest tweaking the letters to the same angle.
The letters themselves aren't really all that unique, either. Maybe the answer lies in exploring different fonts and figuring out what works.
original idea.
It improves the double S. It can be the real logo.
Where's the fake logo? :)