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Real Estate-logo

Brief from client 

A logo I made for a fictional real estate company.

Note: This company does not exists. This is for a fictional company.

5 Comments

Racealistic's picture
66 pencils

It must have taken you months to come up with this.

AndreasHareide's picture

What do you mean?

xKillswitch's picture
424 pencils

In other words, it's too simple. I don't mind minimalism, but has the "easy way out" vibe. It's not inspiring or interesting, just a house shape in a square. Just feels plain.

AndreasHareide's picture

I see. Back when I made this, I had a hard time making it, but now I see what you mean. Thanks for feedback!

Shawali's picture
1379 pencils
Idea
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Symbol
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Typography
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What Race wants to mean is that it feels like you didn't spend much time working on this logo

What it shows is that you didn't follow the right process, which generally consists of research (what logos related to the same type of business looks like, trends, etc.), sketching (a lot of it) and only when you have a real clear idea, execution on Illustrator.

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