Reclaim Water Services
Brief from client
Company that purifies the water that's produced in oil & gas extraction.
The reference image they provided was an image of their purification steps, showing water going from black to clear, & they wanted something to show this plus a general recycling concept.
So I came up with this stepped ring with negative space droplet, which evolved from versions that used smooth gradients, arrows & an overall droplet shape.
This is the horizontal version of the chosen design but I still might make some tweaks, although they're happy with the colours.