Recruiting Industry – Logo redesign
terhiFIN | Fri, 11/09/2012 - 17:44
Brief from client
- color scheme: dark red, vibrant red, black
- include tag words "talent staffing" and "executive search"
- feel: modern, easy-to-read, minimalistic (see old logo: www.hiresolutionsgroup.com)
- design direction: text w/ a symbol, clean lines, "Hire Solutions" not to be chopped to two separate lines
- elements not to be included: generic industry symbols
Client insists that their current logo design is better. View the old logo here: www.hiresolutionsgroup.com.
3 Comments
All I can say right now is that the client would be wrong.
But can you uplaod a jpeg with a hight resolution? I can't really see all the details.
Thanks for the feedback. Here's a high-res for the mockingbird concept.
Nice idea. The client's previous logo is extremely outdated. For your new logo I would suggest: 1. make the difference in weight between "Hire" and "Solutions" more noticeable. 2. Simplify the bird. The shape and placement of the bird is great, but some of the definition is lost. This is a great start and a great improvement over the previous logo. Keep working on it!