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Redesign

Brief from client 

Client wants light redesign of the logo (in the left, color and BW-decision) The font of the letters NGN must be the same. It must look more like a logo instead of any abstract picture, more contrast and readable. Company produces motor oils and other lubricants.

My decision (in the right) uses more smooth letter lines, like a track of a lubricant squeezed out from a tube.

2 Comments

webhunter's picture
47 pencils
Idea
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Symbol
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Typography
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Colors
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Ok, we cant talk about the logo on the right top. That one is just ugly. My tip is to make the thing more professional. Choose another font and make the symbol smaller (make it loose from the words) make it subtile. For colours, just dont take the whole rainbow. Choose the colour withs brings the feeling you wanna create! Good luck!

phino's picture
35 pencils
Typography
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Colors
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lose the gradient color idea

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