Redesign for a graphical
multi_copias | Wed, 02/01/2012 - 15:20
Brief from client
'uma nova marca que atualize a empresa no mercado'
Good morning friends
for evaluation following a redesign of the brand in a fast graphics, here the state of Espírito Santo, Brazil.
What did you think of the new brand?
I think the former is better ... but ... I would like to hold forth about the new.
thanks
AGUARDO COMENTÁRIOS EM PORTUGUES TAMBEM!
6 Comments
Sorry but the old mark is not with these hiper saturate color, are that just because i upload the image in CMYK. The color contraste are so much clean.
It's not an improvement. I like the old one better. Start over. Keep it simple!
Both logos look like crap though old one looks slightly better.
Prefer the old one. The new one is all over the place and not cohesive.
Sorry- they are both pretty bad.
Simplify in every way:.
Keep the simplicity of the old version: two words and that's it. Forget about the gradients and the ugly colors.
If you need a graphic mark use a metaphor.for "copy"