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Reel Keepers 2

Brief from client 

None supplied. Got a phone call from the client. The company does video production, video editing, motion graphics, post production audio, accounting, bookkeeping and tax returns.
They said they specialize in "keeping--whether it's bookkeeping, documentaries or shot logs."

Since the business doesn't have a main product. I decided to categorize the business down to 2 categories. Filmmaking and Bookkeeping.

I did a bit of customizing of the fonts to keep it super clean and neutral--nothing fancy, but clean and easy to read.

This version is a pass at a totally generic icon. It's something that I happened to show the client and she said that she liked how she could see several things in it: a kite, a play button, and something that reminded her of envelopes.

4 Comments

buzzroberts's picture
2 pencils

Forgot to add: Critiques are welcomed (as always)!
Thank you!

Shawali's picture
1367 pencils
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I much prefer this version.

The symbol definitely has something and with a bit more work, it could be really cool and memorable.

Still not a huge fan of the font though. It doesn't fit so well with the symbol, me think.

Keep it up!!

buzzroberts's picture
2 pencils

I asked them if they were okay with changing their font. They are on board. I was thinking of something more like this. What do you think? (Also cleaned up the shape thing more)

Shawali's picture
1367 pencils
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Yeah forget about these, they look a bit too much like some 30's German symbol ;)

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