Brands of the World™ an All Creative World site
Brands of the World is the largest free library of downloadable vector logos, and a logo critique community. Search and download vector logos in AI, EPS, PDF, SVG, and CDR formats. If you have a logo that is not yet present in the library, we urge you to upload it. Thank you for your participation.

Refocus

kritiks | Mon, 10/24/2011 - 14:49

Brief from client 

This logo was created for a campaign for a camera brand and the brief was to refocus on the simple things with your camera to tell a story.

I did this as part of college work. This has not been published and was not created for commercial purposes.

3 Comments

botw's picture
224 pencils
botw | Mon, 10/24/2011 - 20:14
Idea
updown
Symbol
updown
Typography
updown

I think the idea is good, but I hate the choice of font. For such clever visual games use the simplest Helvetica.

kritiks's picture
kritiks | Tue, 10/25/2011 - 10:02

Hi, ya well typography is my problem but i had tried 2 model the font around the view finder and the focus symbol....

beethedesigner's picture
9 pencils
beethedesigner | Wed, 11/02/2011 - 13:36
Idea
updown
Typography
updown

I agree. Good concept (if incredibly similar to the Focus Features logo) but the typeface has to change, unless you're going for some sci-fi kind of feel.

Also, does the 'E' HAVE to be reversed? I don't quite understand the reason for that. I think the blurred 'RE' says more than enough.

Version history