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Refocus

Brief from client 

This logo was created for a campaign for a camera brand and the brief was to refocus on the simple things with your camera to tell a story.

I did this as part of college work. This has not been published and was not created for commercial purposes.

3 Comments

botw's picture
224 pencils
Idea
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Symbol
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Typography
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I think the idea is good, but I hate the choice of font. For such clever visual games use the simplest Helvetica.

kritiks's picture

Hi, ya well typography is my problem but i had tried 2 model the font around the view finder and the focus symbol....

beethedesigner's picture
9 pencils
Idea
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Typography
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I agree. Good concept (if incredibly similar to the Focus Features logo) but the typeface has to change, unless you're going for some sci-fi kind of feel.

Also, does the 'E' HAVE to be reversed? I don't quite understand the reason for that. I think the blurred 'RE' says more than enough.

Version history