Brief from client
This logo was created for a campaign for a camera brand and the brief was to refocus on the simple things with your camera to tell a story.
I did this as part of college work. This has not been published and was not created for commercial purposes.
3 Comments
I think the idea is good, but I hate the choice of font. For such clever visual games use the simplest Helvetica.
Hi, ya well typography is my problem but i had tried 2 model the font around the view finder and the focus symbol....
I agree. Good concept (if incredibly similar to the Focus Features logo) but the typeface has to change, unless you're going for some sci-fi kind of feel.
Also, does the 'E' HAVE to be reversed? I don't quite understand the reason for that. I think the blurred 'RE' says more than enough.