Registration Software Logo
tichaelmucker | Mon, 02/02/2015 - 22:25
Brief from client
Create a name and logo for a web application that will be used by medical staff to register patients.

This is a bit rough, but the concept is there. This logo is for a web application that will be used internally by medical staff to register patients, commonly referred to as the “intake” process. The thought is to take the idea of a concierge bell and marry that with a heartbeat to imply that we are providing a 100% customer-focused medical service.
4 Comments
I like the idea. The rendering of the heartbeat logo could use some work, as it looks low-resolution and pixelated. Or is that just how the JPEG saved? There is also a ghost line between the segments of the bell's button. This looks like it's a result of your shapes not merged close enough together.
Also, I'd like to see NOMI the same height as the tallest letter in "intake."
Good work, overall.
Thanks for the feedback. As for the quality, it was a quickly thrown together concept, hence the extremely rough appearance. It looks like most of the logos submitted here tend more towards the “finished” side, so I'll keep that in mind.
After reading your brief, I understand the relationship you're trying to draw between customer service and healthcare. It's a stretch though, and without the benefit of an explanation no one is going to understand the idea.
Furthermore, if I have to ring a bell to get attention and service, I am instantly irritated. Why isn't there someone at the desk to assist customers? Is whatever I am summoning them away somehow more important? I know I'm not alone in this feeling. Not the kind of thing you want to convey, especially in a healthcare context.
Thanks for the feedback. This application will be used exclusively by healthcare workers, but I get your point.