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Relaxdesign logo
Relaxdesign | Wed, 09/05/2012 - 14:11
Brief from client
Its the logo/icon for my own business which I designed for use in a wide variety of locations and in varying sizes, simple, bright and effective is what I was going for.
If you chose to go with initials, you need to look for some more exciting font and play a little with them. The stripes in the bottom have no function or meaning at all. This is not even a logo, I think you should look up a designer to create one for you.
It is a little generic for a graphic design business.
Also, you may want to take a look at how the "r" and "d" connect at the top. The space between the 2 is a little jarring and it doesn't look like much thought was put into how the 2 relate with one another.
If you keep it the way it is, you probably want to take a look at that little bit of black that shows behind where they connect. Either remove it, or make it more prominent so it looks like it is intentional.
Thank you, some useful advice there (for some reason I hadn't even noticed that small amount of black between the two).
I'll have a play around with it and see what improvements I can make.
I like the color combination you have here for some reason (It's something about orange black and grey mixed together). I don't mind that it's your initials either, I'd just work on making them more cohesive. It looks a bit like badly kerned type atm, either fuse the two letters together seamlessly or figure out an interesting way to present the two letters another way. I'm not sure what the stripes are for but they don't bother me too much, this all feels like it just needs a bit more work, keep at it!
I quite like the orange, grey, black combination myself and have had some good feedback about that in the past but yeh you are quite right it does need more work, that's pretty much why I uploaded it here to be honest.
Always good to get the informed opinions of others :)
I may just go back to the drawing board but still using the overall look and feel to be honest.
Sorry Relax..... I realize you're still trying to get your footing and all, but I too am having trouble deciphering what this is... logo? wordmark? icon? All 3 don't work for me. You're too unknown to make it an icon. There are no words for it to be a wordmark and it's not a logo simple because there isn't enough here to know what the business is. I really think you need to figure out first what it's purpose is. Also, is this something that will be printed at any point? Black, Orange, Grey and Yellow? Seems like you can get the same point across with 2 colours rather than 4. Orange and yellow seems a little strange as a good colour combination. Maybe box the RD and change up the font to get yourself on some sort of track may be the way to begin.
rd-
one thing you might want to try is going to a logo inspiration site like logopond.com and search for logos that are similar to what you are doing. For this, "initials" might be a good search. you want to be very sure that what you are doing is original, but seeing how other people have solved a similar problem has helped me before.
one way i do it is just to saturate myself with imagery. i might spend an hour or two looking at what others have done. then i walk away. i don't go back and look at it. i move on to something else. when i come back to the drawing board later, i feel much more inspired. i don't generally remember specifics about the logos i have seen, but concepts have stuck with me.
I see elements but no cohesive result. At this point there is no unique feature to create a unique brand. There is the letter r and d with a drop shadow and two bars of the same width and all the elements are centered with two yellow shades. At the very least I might try giving the bars some curve to create a flow. The r and d have nice curves, why not pick up on that. How about a simple tag line that defines what the business is or its mission?
This isn't doing anything for me either, and I completely agree with what taz said about it not really being a logo/wordmark and certainly not an icon.
Were it me, (ESPECIALLY because it's YOUR logo- your logo as a graphic/web designer) I would want something that shows my potential clients what I'm capable of creating- and this 'logo' doesn't tell me that you can do anything. I understand that you want something simple, but there are ways of creating something that's simple but at the same time maintains a 'wow' factor. This, unfortunately, doesn't have a 'wow' factor.
12 Comments
what kind of business do you have?
Its a fledgling web and graphic design business, still finding my feet at the moment.
If you chose to go with initials, you need to look for some more exciting font and play a little with them. The stripes in the bottom have no function or meaning at all. This is not even a logo, I think you should look up a designer to create one for you.
I know you're called oscarthegrouch but thumbs down across the board seems a little harsh ;)
The type face and stripes all tie in with my web site and other media to do with the business, I'm going for a simple uncluttered look.
To be fair I suppose it is more of an ident or icon than a logo, I'm still finalising these ideas at the moment.
It is a little generic for a graphic design business.
Also, you may want to take a look at how the "r" and "d" connect at the top. The space between the 2 is a little jarring and it doesn't look like much thought was put into how the 2 relate with one another.
If you keep it the way it is, you probably want to take a look at that little bit of black that shows behind where they connect. Either remove it, or make it more prominent so it looks like it is intentional.
Thank you, some useful advice there (for some reason I hadn't even noticed that small amount of black between the two).
I'll have a play around with it and see what improvements I can make.
I like the color combination you have here for some reason (It's something about orange black and grey mixed together). I don't mind that it's your initials either, I'd just work on making them more cohesive. It looks a bit like badly kerned type atm, either fuse the two letters together seamlessly or figure out an interesting way to present the two letters another way. I'm not sure what the stripes are for but they don't bother me too much, this all feels like it just needs a bit more work, keep at it!
I quite like the orange, grey, black combination myself and have had some good feedback about that in the past but yeh you are quite right it does need more work, that's pretty much why I uploaded it here to be honest.
Always good to get the informed opinions of others :)
I may just go back to the drawing board but still using the overall look and feel to be honest.
Sorry Relax..... I realize you're still trying to get your footing and all, but I too am having trouble deciphering what this is... logo? wordmark? icon? All 3 don't work for me. You're too unknown to make it an icon. There are no words for it to be a wordmark and it's not a logo simple because there isn't enough here to know what the business is. I really think you need to figure out first what it's purpose is. Also, is this something that will be printed at any point? Black, Orange, Grey and Yellow? Seems like you can get the same point across with 2 colours rather than 4. Orange and yellow seems a little strange as a good colour combination. Maybe box the RD and change up the font to get yourself on some sort of track may be the way to begin.
rd-
one thing you might want to try is going to a logo inspiration site like logopond.com and search for logos that are similar to what you are doing. For this, "initials" might be a good search. you want to be very sure that what you are doing is original, but seeing how other people have solved a similar problem has helped me before.
one way i do it is just to saturate myself with imagery. i might spend an hour or two looking at what others have done. then i walk away. i don't go back and look at it. i move on to something else. when i come back to the drawing board later, i feel much more inspired. i don't generally remember specifics about the logos i have seen, but concepts have stuck with me.
I see elements but no cohesive result. At this point there is no unique feature to create a unique brand. There is the letter r and d with a drop shadow and two bars of the same width and all the elements are centered with two yellow shades. At the very least I might try giving the bars some curve to create a flow. The r and d have nice curves, why not pick up on that. How about a simple tag line that defines what the business is or its mission?
This isn't doing anything for me either, and I completely agree with what taz said about it not really being a logo/wordmark and certainly not an icon.
Were it me, (ESPECIALLY because it's YOUR logo- your logo as a graphic/web designer) I would want something that shows my potential clients what I'm capable of creating- and this 'logo' doesn't tell me that you can do anything. I understand that you want something simple, but there are ways of creating something that's simple but at the same time maintains a 'wow' factor. This, unfortunately, doesn't have a 'wow' factor.
I don't mind your colors though.