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ReProDecl-FX Inc.

Brief from client 

This is a logo I've created for my company. I wanted a vintage, but also a hey look at me here feeling, to get notice and hopefully remembered. My company makes replacement decal sets for for old outboards and Snowmobile etc.

First off let me say I'm not a real Graphic Designer, I'm more of a mimic. I drew my inspiration from signage in the "Jetson's Cartoon" & The "Welcome to Las Vegas" Sign. Let know what you all think. Thanks.

9 Comments

DecalFX's picture

The fill used for "Decal-FX" was supposed to be white

keepkalm's picture
6 pencils
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I like it and I think most car people would like it also. Maybe change the font for the tagline to something more bold and striking.

ricardozea's picture
22 pencils
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Hmm... I don't know what to say.

It's got many elements of a good logo, but when you put them together the whole graphic isn't quite there for me.

You have 3 typefaces, major no-no in design unless you REALLY know what you're doing, or if the design piece is art directed with a very clear intent of varied typography.

The slogan is unnecessary in this context, so I wouldn't include it as part of the logo.

I like the colors AFTER reading what the business was about. If I don't know the business, the logo reminds me of a casino in Las Vegas. Was that your intent though? (Oh! I just re-read your brief :] - I wasn't wrong, lol)

I'm missing the "decal" reference, it looks very "signage" not very "decal".

If you're not a designer, I suggest you hire one.

If you're not a surgeon you hire one, right? :)

Good luck!

eyayo's picture
5 pencils
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Pudiera ser un buen logo, sin embargo lo relaciono a un logo de los 80s.
Un logotipo actual es mas simple.
Menos es más.
el logo debera reunir ciertas cualidades que lo harán facil de reproducir fuera de la pantalla.Este no es el caso.
¡Mucha Suerte!.

siglata's picture
12 pencils
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the font in tag line is not fit to concept

DecalFX's picture

Thanks everyone for your suggestions, I've updated the tagline typeface to a lighter weight value of the one used on "Repro" for version two, as well as corrected the fill on "Decal-FX" to white. See http://www.brandsoftheworld.com/critique/reprodecl-fx-inc-0

nick crown's picture
12 pencils
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For me is...Perfect!! Compliment

Pushkin72's picture
18 pencils
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The lower right corner of the red quadrangle visually pulls down and creates an imbalance in the composition. Font inscriptions Decal-FX painfully hackneyed.

autographics's picture
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Personally I think this is spot on for the industry it is for.

Version history

  • Version 1

    • I 100%
    • S 66%
    • T 66%
    • C 100%
  • Version 2

    • I No votes yet.
    • S No votes yet.
    • T No votes yet.
    • C No votes yet.