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Requesting feedback for logo

Brief from client 

Hi, just looking for honest feedback - which of the logos do you prefer?
Brand name - LOL is a new brand that provides corporate and accounting services to startups.
Brand identity should be: young, fun and connected to "startups"
Option A - yellow smiley logo
Option B - blue and green logo
Option C - pink logo

Hi, just looking for honest feedback - which of the logos do you prefer?
Brand name - LOL is a new brand that provides corporate and accounting services to startups.
Brand identity should be: young, fun and connected to "startups"
Option A - yellow smiley logo
Option B - blue and green logo
Option C - pink logo

4 Comments

Noobie37's picture
1 pencil

The company is related to corporate and accounting services so the logo is supposed to be more formal and serious.
Putting emoji in the logo makes it feel like a joke and not to be taken seriously.
A young and fun logo is very tough to make in this field.
A is not at all suitable.
C feels more like a chatting sticker.
B is a little OK but not that great.

I feel u can use LOL typography and in the next line with less font size type "STARTUPS" with proper tracing. You can color LOL with different colors it will be better and will be liked by the client.

BUT YOU ARE MAKING THE LOGO FOR THE COMPANY NOT THE CLIENT YOU NEED TO DO RESEARCH ON SIMILAR COMPANIES AND TRY TO GET MORE IDEA ABOUT HOW LOGO IS SUPPOSED TO BE.

Shawali's picture
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I'll be honest: there's not one particular logo that I prefer. Actually, I dislike all three in equal mesure.

That fact that the company's name is LOL is unfortunate and there's nothing you can do about it. But the direction you've taken is all kind of wrong.

The quality of a logo is measured by its capacity to leave a lasting impression and to inspire trust in the business it represents. In this case we're talking about an accounting firm. Trust in then paramount and none of your logo deliver that message.

It's not because it's called LOL that the logo as to be fun and super colourful as it was for a clown-for-hire type of company. As mentioned in the above comment, accounting is a serious and sometimes tedious business. No one in their right mind would hire their services with this kind of brand identity, as it says nothing good about their business. Your logo has to be visually engaging and make the company look professional through and through.

You need to rethink the whole thing, starting by doing a bit of market research. Learn everything you can about accounting firms, identify the trends and the values in their communications and brand identity.

Then, get inspired by compiling like minded logos to see what's you're up against.

Now, turn off your computer, grab a pen and lots of paper and sketch ideas, using what you've learned from the two previous steps. Do not hesitate to spend hours, days even doing so. This is how cool ideas will organically shape up under the tip of your pen.

One good thing to do also is to ask questions to the client, assuming you're able to do it. Check this out: https://www.logomaker.com/blog/2018/07/31/designing-a-logo-12-questions-...

Pro tip: your logos are chockfull of clip arts. Just don't use them. They scream amateurism and are a dead giveaway that you don't know what you're doing.

Keep it up!

buzzroberts's picture
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An accounting firm with LOL as the theme? I would encourage you to direct them a different direction from the LOL concept completely.

A--Typography is good. Symbol is terrible. Idea is just a clipart emoji. Like the color though.
B--the L's both are readable. the middle clipart is not the letter O, the viewer reads the smiley face instead, then wonders why it's in a chat bubble and may never get that its a different color O they were supposed to read first. Change it to the same color as the Ls, get rid of the chat bubble shape and revisit the smiley face. (I'd lose it). Maybe this one has legs...
C--no, no, no, no... it reads as a Bazooka Joe comic inside of the wrapper. This one goes back in the idea bin for a totally different use somewhere else.

Please seriously contemplate Charlie's feedback above. It's dead good advice. Especially this part: "As mentioned in the above comment, accounting is a serious and sometimes tedious business. No one in their right mind would hire their services with this kind of brand identity, as it says nothing good about their business. Your logo has to be visually engaging and make the company look professional"
Excellent advice.

So the takeaway from my thoughts is this. The middle logo (B) has something to start from as a symbol/icon but you're still stuck in this mess of needing to re-brand the accounting service in some way.

Shawali's picture
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Hey welcome back! It's bee a while ;)

Thanks for the appreciation.

And also thanks for your very constructive feedback for the OP. I wish we had more similar comments ;)

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