RIGOM furniture
kaymm | Sun, 12/07/2014 - 22:01
Brief from client
furniture factory rigom
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10 Comments
This looks interesting i like the warm color usage of red. The font is a nice choice for something that sells furniture looks flat and edged.
I have the feeling you would be able to do a trick with your text and white space to create a nice hidden symbol/shape maybe a piece of furniture?
I disagree with shanuea. The subtext size looks fine. Good job!
I like it.(Sorry Shanuea)
I dont think that furniture logos often look like furniture(Think IKEA) while it would be neat to have a something hidden in there like the FedEx arrow, I think it looks good now.
My main stickling point is: what is Muebleria? Cause you're putting a lot of emphasis on it in your logo, and I like to know why its so important that the name of the company "rigom" competes for attention.
like 99% sure "Meubelaria" means furniture in his language.
After a quick google search you are correct. I assumed it was a town and/or name of some other part of the store
This is a good start, but the subtext is definitely too small. Look at the thumbnail version, it's unreadable, yet it's the most informative part of your logo.
That being said, I think logos should be created without any subtext, or at least have a version without it.
totally agree with you , we will place the furniture appreciative that the company is reshaping the corporate image, hopefully in the near future do not have the need to place the appreciative again
is it "Rigo M" or "Rigom" ? I'm wondering if there's a reason to accentuate only the one letter.
I like the look of this though, it's simple and effective. Nice spacing too... letter spacing equals letter stroke (great with a square font like this), and the top of the stroke of the G's descender lines up right perfectly through the center of the word Muebleria.
Indeed there is a reason for it , rigo and rigom are two furniture companies , which were separated to avoid taxes ( in my country ) I rigo the first and rigom the second, M separates it so that in the future the brand this positioned can be used as isologo .
So, then how are customers not going to feel confused when confronted by this thin distinction? A logo should be very clear when representing one or the other.
I myself was a bit confused why the M was separated from the rest, but now I'm not so sure you should make it read Rigo M, as it does for me.
no , customers do not have to be confused because the logo will be in the same company , I just based on that as a symbolic concept of the two companies.