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R&R ICE CREAM

Brief from client 

Brand redesigning. Quality, purity and strong business

Logo visualise "R&R" letters. making iconic by joined reflected R.
Milk bottle in the counter space
Sticker form in the centre of the bottle shows the premium quality

18 Comments

cooperads's picture
196 pencils
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I think this is really, really forced. It doesn't work well for me and it doesn't say ice cream. I don't see the milk bottles you refer to. I also don't think back to back Rs are very original. This doesn't appear to have taken much time or creative thought. Please share some of the other ideas you came up with.

thanu's picture

Symbols are embeded with layers of visual surprise and meaning inside them consider the business of the client. It is intentional. Surprise factors inside the logo keeps the user attached to the form and remember more than any other form. You can refer detailed process on this link
https://www.behance.net/gallery/49498675/RE-BRANDING
I would like you to request to go through the form analyse it once again. Thank you.

cooperads's picture
196 pencils
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..doesn't make me like it any more or any less.

thanu's picture

Intension not to please you. Thanks for your valuable opinion. Cheers!!!

maciani's picture
13 pencils
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same thoughts like cooperads below.
Try to give more lightness. Functionally it will work, optically it is neither individual or meaningful. Needs more time, love and intention

Print365's picture
4 pencils
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Once you see the milk bottle top and sicker, you can't unsee it. Maybe use some colour to differentiate the element? Really like it.

thanu's picture

Logo have a dynamic colour system. Ie: It will be blue when it need to convey a coolness, or green for healthy product.

Shawali's picture
1379 pencils
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I thought at first it was just to R stuck together.

And then I read Print365's comment and now I see the top of the bottle of milk + the label. And indeed, I can't unsee it.

2 problems: first, it's way too subtle. Unless you're told there's a bottle of milk in there, nobody will notice and just a super generic logo. Second, with the word ice cream in the wordmark, I won't instinctively think about a bottle of milk. would expect something with a cone, or an actual ice cream.

thanu's picture

1. This is not a brand logo, this is a corporate logo. They are into B2B business. That means limited customers. Their customers already know about the company.
2. Ice cream in the name, but they are into many products which is basically dairy products

Dan Tyler's picture
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I like the typography, good spacing, but I just don't think it's the right style for dairy products?

Spent a whole minute or two, still didn''t see any milk bottle, until someone mentioned it. Most people only glance at a logo for 5 seconds max, doubtly they would see it?

If there were some kind of line underneath, the bottle would be more obvious. Or move the text closer. See what I mean, I drew an under line on ms paint, hope you don't mind:

Dan Tyler's picture
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What were I thinking. The idea is good enough, the symbol is also good actually. It doesn't have to be so obvious that it is a milk bottle. See FedEx logo for example. Most people couldn't see the negative space arrow between the letters "E" and "x". But once they see it..

Dan Tyler's picture
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I still don't trust the typography is good for dairy products

thanu's picture

Yea it need to explore more. You re right

thanu's picture

Thanks Dan. Will explore your points. It was a good suggestion.

ErinsSonicYouth's picture
80 pencils

What was the point of posting this here if you are just going to snub your nose at everyone's advice?

You have several people telling you that the symbol in the middle is way too subtle. I'm personally still not seeing the milk bottle in the middle. If anything, I see a ribbon. I also agree with the comments above, corporate logo or not, the font is very bold and very structured and it doesn't read ice cream OR dairy to me. It looks more like a generic street wear company logo.

thanu's picture

Hi Erins.
Thank you for your response. I got your point and working on it. Sorry to make feel snubbed. apologise for that.

jaspermars's picture
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I think that if you want to use the milk bottle + R together, you should try making the R's fit the milk bottle symbol, rather than force a milk bottle symbol to show through the R's. People will recognize letters more easily than something as obscure as a milk bottle. I think it'd be more clever if it was a milk bottle that just happened to have two R's in it, rather than the other way around. Add some color.

thanu's picture

Sure. I will be working on it. Hope will be able to crack a good one. Thanks jaspermars

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