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RUDNEI ANTUNES FOTOGRAFIA

Brief from client 

Something simple and straightforward, legible and functional that would send his profession. Photographer!

With the great challenge of highlighting in small dimensions and at the same time bringing a new meaning and personality to the logo RUDNEI ANTUNES PHOTOGRAPHY brings a clean and direct, using firm and slightly delicate sources
Showing its flexibility, fitting into several styles.
The logo was created with the aim of conveying the confidence and precision of this professional's work, shaping from vintage to pop, from rock to adventurer.
The symbology as we can observe is formed by the initials R + A joining, and not by chance, when observed in a negative way can be perceived a photographic camera representing his profession.
The color orange was chosen because it is called the color of joy, happiness, activity, energy ... happy moments, moments that must be recorded and admired forever.
RUDNEI ANTUNES PHOTOGRAPHY
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Com o grande desafio de se destacar em pequenas dimensões e ao mesmo tempo trazer um novo significado e personalidade a logo RUDNEI ANTUNES FOTOGRAFIA traz um aspecto limpo e direto, utilizando fontes firmes e levemente delicadas
mostrando sua flexibilidade, se encaixando em diversos estilos.
O logotipo foi criado com o intuito de transmite a confiança e a precisão do trabalho desse profissional, se moldando do vintage ao pop, do rock ao aventureiro.
A simbologia como podemos observar é formada pelas iniciais R + A unindo-se, e não por acaso, quando observada de forma negativa pode se perceber uma câmera fotográfica representando a sua profissão.
A cor laranja foi escolhida pois é denominada a cor da alegria, da felicidade, da atividade, energia... momentos felizes, momentos que deve ser registrados e admirados para sempre.
RUDNEI ANTUNES FOTOGRAFIA

7 Comments

xKillswitch's picture
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I'm liking this. Can you make it a bit larger, though?

And remove that gradient!

@davisondesigner's picture

Yes of course, could you but you mean symbology or what?
The symbolism formed by R + A is aligned with the name PHOTOGRAPHY to provide something cleaner.

xKillswitch's picture
424 pencils
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I meant the whole logo. It's kinda small.

@davisondesigner's picture

The idea is that the logo work in small dimensions, such as when it is applied to record a work of it, the professional. It has to be small so as not to disrupt the main focus but also can not be unreadable thus identifying the author of the work.

xKillswitch's picture
424 pencils
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Okay, but that's overkill. I would make it at least 1.5x that size.

Jeff Denis's picture
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Idea: it is great. Ra is the god of the sun in ancient egypt. The god of light as initial it is the best thing you can have when you are a photographer.
Symbol: the lens inside the A give you an idea of what you are dealing with.
Typo: Nice & clean.
Color: it reminds the sunrise or sunset, the best time to take picture.

adamshap's picture
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I like the idea as well. I didn't catch it at first, but at a second glance I did see the symbolism of the finger around the camera via the combined 'Ra' - very subtle. The proportion of the logo works nicely for me, although I would probably add a hair more space between the logomark and the first line of text and increase the leading by a point a two. It also appears that each 'n' should have the kerning slightly adjusted (a little close to the preceding letter). Nice work! I would describe this logo as clean and professional. I agree with xKillswitch that you should remove the gradient - it distracts and adds a modern/futuristic feel that is somewhat unnecessary to convey the story you described in your design brief. Cheers.

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