Brands of the World™ an All Creative World site
Brands of the World is the largest free library of downloadable vector logos, and a logo critique community. Search and download vector logos in AI, EPS, PDF, SVG, and CDR formats. If you have a logo that is not yet present in the library, we urge you to upload it. Thank you for your participation.

Rugged Kitchen

Brief from client 

Playful, energetic, bold and contemporary. A simple wordmark to use as an identity of a food brand that is disrupting the vegan/plant based market with contemporary approaches to the endless shelves of dull and tasteless vegan food.

I wanted to use a bold handwritten typeface that was a break from the traditional distressed jagged look of other brands that are named 'rough' 'tough' or 'rugged'.

Uneven corners and lines are appropriate, bulging and playful. Perhaps I can explore a distressed option?

2 Comments

Shawali's picture
1375 pencils
Idea
updown
Typography
updown

I'm really liking this wordmark. It does the job.

Now, I'd like to see it in context. On a menu, a sign, website, etc. That's how it will can be properly assessed.

Good job so far!

mcphil's picture

Thanks so much for the positive feedback!

Version history

  • Version 1

    • I 100%
    • S No votes yet.
    • T 100%
    • C No votes yet.