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SALT WATER SWIMWEAR COMPANY

Brief from client 

These will be bathing suits (bikinis but could branch into trunks and wetsuits) that will be printed with photo quality image of tropical fish scales and coloring. Like one were wearing fish skins.

This is a logo for the company, I used the triangles to represent the bikini in version 1 and in the next version I took that further by making the symbol more "fish"-like while keeping the bikini symbol.

I think that "fish skins" will become a line under the company name- but, I will cross that bridge when and if I come to it. So right now they are somewhat combined in version 2.

4 Comments

sam@swatt-design.co.uk's picture
13 pencils
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I love it!!! The logo and the concept of fish-scale decorated swimwear - excellent idea! The logo is balanced and the colouring is what you would expect in a salt water environment. Great Work!

bremmerm's picture
1 pencil
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I don't like the logo for swim wear. To me, this logo looks like something corporate. I can't identify it as a swim wear company. I don't even like the colors, to me they are bland and dull. Being in swim wear means your out in the sun, things are more bright and colorful.

GrafixQueen's picture
4 pencils
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I'd like to see the fish horizontal placed above the brand name. Vertically it kinda resembles a man's tie. Colors could be more vibrant but I do relate the blue with salt water.

G13Design's picture
144 pencils

Thanks, I also heard "lava lamp" : ).. I agree with you and uploaded a horizontal version.

Version history