San Fran #2
Bajistock | Tue, 11/12/2013 - 04:19
Brief from client
Logo is for a restaurant in San Francisco, it's supposed to represent the Bay bridge and the city skyline. The color themes of the restaurant are red, black, white and gray.
Revised the logo from V1 - removed the awkward cables on the bridge and moved the elements more closely together.
1 Comments
I don't think the typograhy or the skyline are doing you any favors. There seems to be a disconnect between the flowing bridge and the rigid, flat skyline and slab serif.
A good idea to me would be to fine-tune the bridge first, then work in the skyline so it doesn't appear as a separate element. Explore some different typefaces that connect with the graphic a little better.
Have you looked into seals as a logo type? Maybe something to look into. Good luck!