Santa Rosa Tile - herringbone
KristenSR | Mon, 07/03/2017 - 01:15
Brief from client
Retail tile store - clean, modern update of logo (current logo can be seen at santarosatile.com). Simple geometry is good, possible visual references to tile, home, completed projects, change, new...? Must be suitable/adaptable to thumbnail images for social media, need print version for stationery, will use large version for outdoor signage.
Herringbone type graphic, company name. References tile but stands out a bit more from competitors (use a lot of squares and rectangles), has some movement and references an arrow
11 Comments
I feel more parkett floor in a symbol rather than a tile.
Parkett IS a type of tile.
https://www.alibaba.com/showroom/tile-parkett.html
As for a my critique,
I actually enjoy your symbol. However, I think your typography is a little lackluster. I think it would take you a long way to use two contrasting fonts, one serif and one sans serif for instance, instead of just two very similar thin san serif fonts.
Thank you for the feedback! It's currently just a single font, not two similar fonts.
Updated with a serif font for the second line of text. These two fonts are being used in the website (being re-designed) as well
This stands out much more for me. Though I'm wondering if it would stand out even more if the Serif was used as the primary font.
My thoughts too- I think it would look better title in serif, and a non-serif for the tagline below it, with possibly the tagline a bit smaller.
The symbol is nice is simple. But the font work isn't working. First of, the subtext is way too prominent and kind of struggle for attention with the word mark. Also, bear in mind that the subtext should be an integral part of the logo. It's ok to have one iteration with it, but the basic version should just be symbol + word mark.
In that second proposal, the two fonts don't really match each other.
It would be a nice touch also to give the same thickness to the symbol and the word mark.
That's the full company name - it's not meant as subtext per se, it's all part of the word mark. Thank you for the feedback, it's always helpful to have more sets of eyes looking at things!
Eu tentaria inverter a ordem das fontes, talvez colocando um estilo bold e investiria em cor.
Thanks for contributing but can you type in English please? So everybody can enjoy the discussion.
Gracias!