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Sardinia Core

Brief from client 

Sardinia Core is a web resource for selling unique holidays in the center of Sardinia (Italy).
The company offers experiences with local guides who introduce customers to the most authentic activities such as picnic in the mountains with the shepherds, boat trip with the fishermen.

The logo shows elements from the Sardinian flag, available at this link:
http://www.arthurjpenn.com/wp-content/uploads/2015/11/screen-shot-2013-1...

5 Comments

Waffles's picture
233 pencils
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The bands are too high to be covering their eyes like in the flag so they look like headbands.

Making this look like four tennis players are staring at each other while being trapped inside a pair of red Mary Jane shoes. Honestly, I don't get it.

NicoP's picture

Thanks Waffles, I wanted to explore the idea of drawing the flag elements inside a heart shape, but it obviously does not work!
I still intend to include the 4 guys of the flag in the final design, but I am trying a different approach.
What do you think of this one? It's just a scratch, but is it worth working further on it?

xKillswitch's picture
424 pencils

This one looks very...German, if you know what I mean.

Waffles's picture
233 pencils
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Perhaps to simplify you could try including only one flag guy, or maybe stack all four in an interesting way?
:)

Shawali's picture
1375 pencils
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You skipped a few fundamental steps in your creative process: research, inspiration (www.pinterest.com get an account right now) and more importantly SKETCHING. I cannot stress enough how this is essential. Spend hours doodling ideas on paper. Don't create directly on the computer. You'll only wind up with poorly thought-through, half-assed logos like these two examples.

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