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Brief from client 

Producer of luxury motor boats/houseboats for tourism.


Shawali's picture
1369 pencils


With a simple Google search, I've found at least 2 different brands called Seamaster with a seahorse as a symbol. I know it's tempting to use one with that brand name, but you really need to think further than this.

Your symbol looks very quickly done, using the twirl tool in Illustrator. The twirl looks very loose and flimsy as opposed to the very straight circle that encompasses it. This gives your logo a cheap look, which doesn't really fit a luxury brand.

My advice: drop the seahorse and find something more unique (and frankly, there loads of sea stuff that would work just as well) And if you really want to keep that seahorse, it has to be executed flawlessly and in an unique way.

Keep it up.

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