SelfShop Eletro

Friend, on having used the letter S between cut, being the first letter or element, the name loses force from a beginning, and not veria as a serious company, tries with the same letter S in capital letters

Taking of the top part of the s - you're cutting corners.

Is that because 'Self Shop Eletro' cuts corners in its business? I hope not. I tend to avoid business that aren't prepared to take due care and attention, to do things properly for my benefit and at their cost. It's a dodgy, dodgy idea.

Your 'eletro' typeface looks wrong to me, like Arial Narrow, or some such other mangling of Helvetica for the sake of a primitive PC.

The glassy effect on the logo belongs to a school of thought whose last member died peacefully two years ago. Let's not haul up his corpse and nail it to logos again. It doesn't seem to work.

Abandon the shape, think about the typography and build a really decent wordmark - minus the gimmicks.